Building on the success of the Punch Above Your Weight workshop series – which is helping small companies to make best use of Web 2.0 marketing opportunities - WestFocus is supporting the development of an extension specifically to assist small-to-midsize SMEs in making better use of ICT and online business networking.
Punch Above Your Weight is itself based on the WestFocus ICT Network’s ICT Adoption and Use in SMEs project. The original team members from Royal Holloway, University of London are rejoining the project, which will interview a number of SMEs to form the basis for establishing best practice and to generate case studies. A particular focus will be on the opportunities that online B2B networks and collaboration tools present for loose confederations of companies to negotiate partnerships and supply chains.
